In the following interview, Mike Conroy, Broker at Conroy & Company – KW Vermont Real Estate, discusses why using 3D Matterport technology is not only an essential marketing tool for every one of his listings, but why it is a necessity to continue to compete with today’s growing real estate trends.
How did you first learn about 3D tours and why are you using them now?
As a Realtor, I am always following industry sources, news and newsletters. A couple years ago, I discovered Matterport, which was the first significant 3D provider. I’ve always loved using technology to help our consumers with the real estate process. I loved what I saw with Matterport a couple years ago, but I knew they needed a little time to improve their technology. Now they have and it was time to put it to use for my clients.
What type of property is best for a 3D tour?
Our initial thought was it would be best for larger properties as it would give people the sense of how the space flowed together. It’s difficult to get a sense of the floor plan with photos, especially with a larger home. Since we’ve started using 3D tours, we’ve used them on smaller properties as well as larger ones. Even a two bedroom condo has interesting features that translate well in 3D – probably should have known that! We learned it’s awesome for every home, and we now use 3D tours for every home we list.
How do these tours help buyers?
We know that we’ve brought more buyers who are interested in that specific property into the home, and helped those buyers make quicker decisions, resulting in faster sales because of a few direct experiences just this spring. Buyers saw one of our 3D tours, decided to view the homes in person, and ended up buying. The buyers had a much better understanding of the property prior to seeing it, and they were able to move forward faster.
Why are 3D tours a big differentiator for you and your team at Conroy & Company?
Our real estate team is an early adopter of technology, and we always have been. Our sellers love the fact that we use the latest technology, and they understand that is a plus for them. Matterport 3D tours recently placed #2 on the Forbes list of 23 Bulletproof Real Estate Ideas. We are in the midst of a virtual revolution, and soon all of our interactions with the digital world will be in 3D and VR. By using this technology, we are staying ahead of the curve in the way we market homes for our sellers – and it sets us apart from those agents who are slow to pick up and use the latest technology.
In what ways are virtual tours and 3D/Matterport different?
I’ve never used the industry standard virtual tours, because I get seasick when I watch them. They take a photo, stitch it together, and then just pan back and forth, up and down – simply taking 2D photos and making it move – I call it the Bobblehead real estate tour – they don’t add to the consumer experience.
The 3D tour is completely interactive to the consumer. They can look where they want, for as long as they want, and in any direction they want. It is an immersive experience and allows them to experience the property almost as if they were there – I love that, and they do too.
What do you love most your job?
As a former corporate management guy looking at numbers, budgets and meetings for my job satisfaction, I love the fact there’s so much soul in what I do now. It has such an important meaning to my clients. I get intimately connected with people, one-on-one, with their lives and this one significant piece. I am able to offer my experience and skills in helping them end up with a great result in real estate – that’s satisfaction on a whole other level for me.
Contact Mike Conroy with questions about 3D tours or buying & selling real estate at firstname.lastname@example.org or 802-363-3356.
Conroy & Company is a Keller Williams Vermont team of Realtors located in South Burlington, Vermont. Our mission is to serve our clients with the highest level of personal commitment to helping them reach their goals. Our focus is to bring the latest technology and marketing skills to our clients, and do so in the most personal, hands on way possible. Our collaborative, strength in numbers approach to exceeding your expectations, has helped keep us in the top 2% of Vermont agents/teams ever since 2003.