Something interesting happened in December. TREC (Texas Real Estate Commission) had a town hall meeting on Facebook to explain new laws pertaining to how Realtors® advertise. They explained many of the new changes about to go into effect, but most relevantly, they said that the word ‘REALTY’ could no longer be used in a Team or Group name. The reason being that they felt it could confuse the consumer into believing that the team or group had more authority than it actually did (that it could be seen or perceived as more of a brokerage than a team at a brokerage.
We decided then it would be an easier shift to become our own brokerage, Local Realty.