Monthly Archives: August 2019

Seniors Are on the Move

Seniors Are on the Move in the Real Estate Market | MyKCM

Did you know August 21st was National Senior Citizens Day? According to the United States Census, we honor senior citizens today because,

 “Throughout our history, older people have achieved much for our families, our communities, and our country. That remains true today and gives us ample reason…to reserve a special day in honor of the senior citizens who mean so much to our land.

To give proper recognition, we’re going to look at some senior-related data in the housing industry.

According to the Population Reference Bureau,

The number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by 2060, and the 65-and-older age group’s share of the total population will rise from 16 percent to 23 percent.”

Seniors Believe in Homeownership

In a recent reportFreddie Mac compared the homeownership rates of two groups of seniors: the Good Times Cohort (born from 1931-1941) and the Previous Generations (born in the 1930s). The data shows an increase in the homeownership rate for the Good Times Cohort because seniors are now aging in place, living longer, and maintaining a high quality of life into their later years.Seniors Are on the Move in the Real Estate Market | MyKCMThis, however, does not mean all seniors are staying in place. Some are actively buying and selling homes. In the 2019 Home Buyers and Sellers Generational Trends Report, the National Association of Realtors® (NAR) showed the percentage of seniors buying and selling:Seniors Are on the Move in the Real Estate Market | MyKCM

Here are some highlights from NAR’s report:

  • Buyers ages 54 to 63 had higher median household incomes and were more likely to be married couples.
  • 12% of buyers ages 54 to 63 are first-time homebuyers, 5% (64 to 72), and 4% (73 to 93).
  • Buyers ages 54 to 63 purchased because of an interest in being closer to friends and families, job relocation, and the desire to own a home of their own.
  • Sellers 54 years and older often downsized and purchased a smaller, less expensive home than the one they sold.
  • Sellers ages 64 to 72 lived in their homes for 21 years or more.

According to NAR’s report, 58% of buyers ages 64 to 72 said they need help from an agent to find the right home. The transition from a current home to a new one is significant to undertake, especially for anyone who has lived in the same house for many years. If you’re a senior thinking about the process, let’s get together to help you make the move as smoothly as possible. Contact us at 508-568-8191 or leave a message in the comment section.

We enjoy attending the Tom Ferry Success Summit every year for a variety of reasons. The information we receive — like the truth about the economy and the housing market that we shared with you last week — is invaluable.

We also have the opportunity to meet agents from across the country and around the world. One of the people we look forward to seeing is Howard Harel Brodsly from Israel. We’re Facebook friends and keep in touch, but it’s always good to catch up in person.

Howard, who was born and raised in California and graduated from the University of California – Irvine with a degree in Biological Sciences, lives in Haifa and works for ReMax.

We always learn something new when we see him. This year we asked about the real estate market and the settlements we always hear so much about in the news. We were surprised to learn that they represent a very small percentage of the country’s population, about 150,000 people in a country of eight million. So, there’s very little real estate activity at all.

Most of his business is selling apartments, which we guess would be akin to condos.

Howard travels once a year from Israel to California to attend the Ferry Summit. But the prize for coming the longest distance would probably go to a real estate professional from Australia.

So, if you’re interested in relocating to the land down under, just let us know. We can connect you with a good agent who can help you!

Enjoy your week…

Mari and Hank


Time to Panic?

In a word, no.

Last week when the stock market dipped 800 points, the cable news talkng heads and economic “experts” started using the “R” word (recession) and predicted an impending housing crisis.

Fortunately, we were attending the Tom Ferry Success Summit and heard from one of the nation’s leading market analysts,  Steve Harney.  (He is also the Founder and Chief Content Officer of Keeping Current Matters, our industry’s leading information resource that we site frequently in this blog and other postings.)

Steve set the record straight on what’s really happening.

While the majority of economists do believe that there will be a recession within the next two years, we’re not there yet. We are currently experiencing the longest period of economic growth in the history of our country.

A recession is defined as  a period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in Gross Domestic Product (GDP) in two successive quarters. It’s not a drop in the Dow Jones Industrial Average, which by the end of last week had recovered about 500 of its 800 point loss.

Those same economists, who believe that there will be a recession in the next two years,  also say that it WILL NOT be triggered by a housing crisis. In fact, they predict that prices will continue to appreciate at about 4%.

According to those who really know, the leading potential triggers of a recession will be either a trade war or some kind of international incident.

And here’s something else to keep in mind. What actions do investors take when they become skittish about the stock market? They take their money out and invest in… real estate.

This chart shows that with the exception of 2008,  housing prices either increased or essentially held their own during the last five recessions.

Steve made one final point that that we should all remember.  We’re heading into an election year and both sides will be exaggerating the situation for their own advantage. These will either be the best of times or the worst.

It will be important to be aware of what’s really going on and not make decisions based on the rhetoric from the last debate or someone’s new Facebook campaign.

As real estate professionals, we know what’s actually happening in the Cape Cod market. As part of the Tom Ferry ecosystem, we have access to people like Steve Harney, who is also an FOM. (Friend of Mari). If you have questions or concerns, we can get you the right answers.

So, please don’t hesitate to reach out. We want to be your source of accurate information.

Enjoy your week…

Mari and Hank

Who Doesn’t Like Ice Cream?

As a complement to our website — — we’ve teamed with our partners at industry resource Keeping Current Matters to launch a new video website that features up-to-date information about the real estate market. The latest posting is about the August housing market.

In addition to videos, the site features both Buyers and Sellers guides that you may download for helpful tips.

We’re always looking for new ways to provide information to our clients about the real estate market. It’s a complicated business with sometimes conflicting information from “experts” who often seem more interested in generating headlines and click bait than actual facts.

We hope you’ll find the new website helpful. Let us know what you think.


One of the current hot trends on the marketing side of real estate are “Mega-Open Houses.”

In California, they can involve food trucks and sometimes upwards of 100 visitors to an open house.

We’ve taken the idea and put our own spin on it by having an ice cream truck with complementary ice cream for our open house visitors. We advertise it not only through social media, but also by going door to door in the neighborhood with flyers promoting the open house and the free ice cream.

Two weekends ago we had Cape Cod Slush and Ice Cream at Saturday and Sunday Open Houses at different locations. We had a great turn out at both and made many new friends. (BTW..both houses are under contract significantly quicker than the average time on market for Cape Cod single family homes!)

If you’re thinking about selling your property, we’d be happy to meet with you to discuss your options. Is a Mega-Open House in your future?


The Mega Open House is just one idea that we’ve learned about through our association with the Tom Ferry organization.

We’re attending Ferry’s Success Summit 2019 at the Anaheim Convention Center this week. Not only will we be hearing from leading experts in our profession and attending breakout sessions on a variety of industry related topics, we’ll also have the chance to swap ideas with agents from around the country and as far away as Israel and and Australia.

This isn’t vacation, but a working event. So feel free to contact us if you have questions about what you saw on our new video website or are interested in selling your home or buying that dream house.

Thanks to our colleagues at Today Real Estate for helping us respond to any of your short term needs.

Enjoy your week…

Mari and Hank




Some Words about Weeds and Credit Scores

If you’re like us, the recent weather has resulted in a growth spurt of all types of vegetation in your yard. So, with a little help from  HomeKeepr, here’s what you need to know about weeds.

A weed is an unwanted plant, for sure, but it is also one that competes with your existing flowers and other plant life for resources. A good example of this is clover in your lawn. As time goes by, the clover out-competes the grass and largely takes over your yard. You’ll face similar problems with any weed, if it manages to become established.

One of the things that makes weeds so competitive is that most of the time you can’t just pull them up and be done with them. Dandelions are typically considered a weed, and even if you pull up a dandelion early you’ll still see more in your yard. This is because they have deep root systems that continue growing even if the flower is pulled free. Really getting rid of weeds means figuring out what the weeds are and what the proper way to eliminate them is.

Some weeds (including the dandelions and clovers mentioned above) produce flowers and are usually frequented by bees and other pollinators. Despite this, they’re still considered weeds instead of wildflowers. So what’s the difference between the two?

The primary difference between weeds and wildflowers is how they grow. Weeds tend to spread once established, growing to consume as many additional resources as they can and spreading their seeds as far as possible. Wildflowers are not as aggressive with their growth, instead growing densely in an area and spreading out from that area at a slower pace. This is why wildflowers are not generally considered competitive with existing plants; they aren’t likely to overrun an area in a short period of time and are much easier to contain to a single area.

If you want to promote the growth of wildflowers while getting rid of weeds and invasive plants, you need to learn to identify them. Search online to find out which weeds and invasive plants are common in your area, taking the time to search for images online so you can identify them even with slight variations in their appearances. There are also smartphone apps available that identify plants with a high degree of accuracy which you can use to identify weeds and invasive plants.

Other options include taking photos or clippings of the plants in question to your local agricultural extension office or consulting with your landscaping professional.

Is what you believe to be a low credit score stopping you from buying your first home or selling your current house and upgrading?

Your credit score could be better than you think…

We’re excited to be leaving soon to attend the Tom Ferry Success Summit 2019. As we’ve mentioned before, we participate in a number of training activities offered by the Ferry Group and this is the highlight of the year.

We’ll have the opportunity to not only participate in a number of sessions on industry specific topics, but also meet and network with other real estate professionals from around the country and from as far away as Israel and Australia.

The best part is that we’ll return with new ideas that will help us do a better job representing our clients.  We can’t wait to put into practice what we learn.

Enjoy your week…

Mari and Hank